About

About Sol Media

We're a Melbourne studio that builds websites, AI agents, connected systems and marketing for small businesses. Mel runs it with a team of AI agents, and she checks everything they make.

Mel Murat, founder of Sol Media.

Hi, I'm Mel

I spent more than fifteen years leading marketing for global brands. Then I co-founded two businesses of my own, ran both as COO and sold both. Along the way I set up warehouses, online stores, inventory systems and an AI marketing team, mostly because the business needed them and there wasn't anyone else to do it.

I started Sol Media to do that work for other businesses. I like the parts most people put off: the process nobody ever wrote down, the two systems that should be talking to each other, the website you've been meaning to fix for years.

Recognition: National winner of the Australia Post Unsung Hero Award (Small Retailer) at the 2020 Online Retail Industry Awards.

How we work

Each of our AI agents has one job: research, design, build, marketing, finance, legal or quality checks. They get through the groundwork quickly, and I review and approve what they produce before it reaches you. That's how a studio our size can finish a website in 48 hours and still have someone accountable for every line of it.

Diagram of Sol Media's AI agent roles, each with one job, around the founder.StrategyAI AGENTDesignAI AGENTBuildAI AGENTMarketingAI AGENTFinanceAI AGENTLegalAI AGENTQualityAI AGENTMelPERSON
  • Mel Murat, founder (person), approves every agent's work
  • Strategy (AI agent)
  • Design (AI agent)
  • Build (AI agent)
  • Marketing (AI agent)
  • Finance (AI agent)
  • Legal (AI agent)
  • Quality (AI agent)

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What matters to us

  • Honesty: real prices, real work, and no claims we can't back up
  • Fairness: fixed quotes, no lock-in contracts, and you own what you pay for
  • Doing it properly: work we're happy to put our name to
  • Balance: using technology to give people their time back, not to replace them

Also from Sol Media

Our document-listening app, Aureley, launches on 31 October 2026.

Visit Aureley

Get in touch

Send us a few lines about your business. We reply within one business day.